I have been using the GMMSO software for many years and it is with great delight that I see the 4th edition available. Based on our class experience with the GMMSO, I would not hesitate to recommend it to any lecturers who are willing to make their classes more practical, innovative, relevant and engaging, in order to prepare students capable to deliver real case project solutions to their future or current employers. In fact, The GMMSO software is so well structured and based on a very solid theoretical framework that we have to adopt and use it as the basis for our International Strategic Management course which is part of MBA and MSc in International Business programmes.

Dr. Emanuel Gomes

Senior Lecturer (Associate Professor) in International Business and Strategy The Department of Strat

University of Birmingham, UK.

GMMSO has contributed to the structure, effectiveness and student satisfaction of my IB course for six years. The project brings the real world into the classroom and encourages students not only to do academic research but to network with professionals. Students who want relevant and real learning enjoy the GMMSO journey.

Todd Friends

Assistant Professor of IB & Management

Whitworth University

I’ve been using GMMSO in my class of International Marketing since 2006. This interesting online software has remarkably evolved and I consider it as the right tool for applying strategic marketing decisions. One thing I am sure of is that students are learning something meaningful and applicable to life beyond the classroom.

Nizar Souiden

Professor of International Business

Laval University

I have recently used GMMSO and have welcomed the improvements made to the earlier versions. These improvements enable users to save Money, Effort, Time and Stress (METS). The excellent graphical representations are also worth a mention as in previous versions users had to create their own. From a user’s perspective it is extremely helpful to have these created for you.
When applied correctly, GMMSO provides decision makers with outcomes based on facts rather than guess work or gut feelings. I would recommend the GMMSO to senior executives as an essential part of their business toolkit as it integrates the functionalities of all departments in bringing their products to new global markets.

Amos Anderson

C.E.O. JASS

Calumet College of St. Joseph

In my job as an officer of a Trade Promotional Organization (TPO) I try to deliver the best assistance and consultancy service in supporting local SME’s in their internationalization projects abroad.

Thanks to the GMMSO I find myself enpowered with a system that bridges the gap between theory and practice and enables me to deliver the best level of consultancy service for the SME’S.  It enables me to persue the institutional mission with the  highest degree of professionality giving me a sense of personal gratification and fullfilment.

GMMSO a brillant idea and a unique product in the scenarios of Management Systems, that gives me a sense of certainty in being able to face  the most complicated case scenarios on the field and deliver the best solutions for local SME’s!

Valerio Pacifico

Officer of Trade Promotional Organization

Rome, Italy

Valerio Pacifico

Endorsements

TPO

Having used GMMSO previously as a student and now as a practitioner, have seen it transform global potential to confidently executed strategy. It’s a high quality tool that supports those seeking to make sense of the world’s data and its opportunities. GMMSO bears particular importance to knowledge intensive situations and organizations including Universities and all key industries with an international outlook and gives peace of mind to erstwhile uncertain decision making processes.

Andrew Amayo

International Business Student

Coventry University

In the PRIMA program the students are taught the GMMSO simulation program which is an innovative tool for designing a business strategy for international markets. Through this simulation program, the students are able to create, plan, and test multiple business actions, with the option to change all the parameters in order to achieve the best possible outcome for the organization. Moreover GMMSO includes all the necessary parameters an international marketer must know, in order to act with success in the global business environment. I firmly believe that this software is indispensable to any company that plans to expand in foreign markets.

George J Avlonitis

Professor and Director of MSc International Marketing; Deputy Chairman of the Academic Council

Athens University of Economics and Business

GMMSO is used in courses of the Masters´ Program International Business – Central European Business Realities for more than 4 years, with a very positive feedback from students. Students learn through simulation that enable them to feel the real practice with real cases. They learn how to operate business, what parametres could be decisive for the best outcome and what solutions are brought by their decisions. GMMSO provides an application of the theoretical background on a completely different basis than other „like practical“ courses and is a very useful and welcome step to a real business life. I do not hesitate to recommend it to other Universities and business schools.

Ludmila Sterbova

Vice-Dean 7 Director of International Business Program

University of Economics, Prague

GMMSO is an excellent support for my International Marketing course. I have been using it for two years and I will certainly use it in the future. It provides an excellent structure and valuable guidelines for students drafting a marketing plan for the first time. I would definitely recommend it to my colleagues.

Ernesto Tavoletti

Assoc. Prof. of Econ. and Management of Enterprise

Università di Macerata

EIMSO gives students an experiential learning opportunity that engages them in decision making and thinking through the complexities of conducting business internationally

Paula E Bobrowski

Professor; Ph.D. Fulbright Research Fellow

Auburn University

Used the EIMSO online system to structure the major project for my Business Opportunities in Global Trade class, which is basically an export management class with an entrepreneurial flavor. The software provided a very neat, clear, all-inclusive hands-on tool which engaged and guided my students through an experiential project. It provided a thorough foundation guide for their analysis, facilitating their focus on data gathering and analysis rather than format. Very user friendly. I highly recommend the EIMSO both as a well organized pedagogical tool for export management type classes, as well as for aspiring small and medium sized businesses considering beginning or expanding their exporting/importing exposure in global markets.

Dr. Peter L Banfe

Associate Professor of International Business, The Dicke College of Business Administration

Ohio Northern University

The Powertrak MBA program at Saint Mary's University of Minnesota (www.smumn.edu/mba) requires use of GMMSO in our MBA capstone course and the EIMSO in our Trade Management course. Business in America needs more MBA grads that have learned to think through the process of developing a market. There is no better tool than GMMSO and EIMSO to make sure that process is thorough, based on data and is comparative.

Dr. Karen Gulliver

Professor and MBA Director

Saint Mary's University of Minnesota

I’ve been using GMMSO in my class of International Marketing since 2006. This interesting online software has remarkably evolved and I consider it as the right tool for applying strategic marketing decisions. One thing I am sure of is that students are learning something meaningful and applicable to life beyond the classroom.
Nizar Souiden, Ph.D., Marketing Department, Laval University

Nizar Souiden

Professor

Laval University

I was very pleased with EIMSO. I think it is an excellent way to organize lots of information. The feedback from the students was very good.

Dr. Nancy Rauseo

Professor

Florida International University

The GMMSO is a very useful tool for any educator teaching international marketing or marketing strategy.

Dr. David Shani

MBA Program Director

Kean University

GMMSO gives my students a logical, step by step approach to international expansion, with recommendations that have been invaluable to businesses in our global business practicum.

Dr. Joseph McGill

Professor

Kean University

I would highly recommend this program for anyone teaching MBA’s international marketing. My students stated in the course evaluations that the most beneficial aspect of the class was the GMMSO assignment. GMMSO lets the students personalize their learning experience by selecting the product/service and regions of the world they are interested in.

Dr. Barbara Wooldridge

Professor

Tampa University

I used the GMMSO software in my International Marketing course. The software helped me understand the complexities of finding an international market and making sure it fits the company’s long term vision and goals. While completing the different sections of the project, I was able to make better sense of my textbook content. I would recommend this software to all business students.

Kira Diner

Student

Minnesota State University - Mankato

The GMMSO course and software brings a unique approach towards market entry. It masterly combines qualitative as well as quantitative analysis of various factors that affect the market selection, entry or positioning strategy.

Professor Janavaras himself provides vast insight derived from his experience which, together with the tool itself, delivers a thorough and well-balanced professional approach. I was impressed by GMMSO tool and I would like to use it for my personal purposes regarding my own business venture. I highly recommend this program.

Karel Kotoun

MSc International Economics

University of Economics, Prague

Having used GMMSO previously as a student and now as a practitioner, have seen it transform global potential to confidently executed strategy. It’s a high quality tool that supports those seeking to make sense of the world’s data and its opportunities. GMMSO bears particular importance to knowledge intensive situations and organizations including Universities and all key industries with an international outlook and gives peace of mind to erstwhile uncertain decision making processes.

Ioanna Bampali

Student of MSc in Marketing and Communication Specialized in International Marketing (PR.I.MA.)

Athens University of Economics and Business

Dear Basil, 

Thanks for introducing me to GMMSO. 

I am impressed with your work to help students and companies think more systematically about global expansion and country selected.  Your list of universities using your system is impressive.  

Once you select a country to enter, you have to collect good information on so many items, including who the competitors will be and what strategies will succeed against each.

Two of books that took a global view of international marketing:

1. Philip Kotler and Milton Kotler, Market Your Way to Growth: Eight Ways to Win, Wiley, 2013.

2. Philip and Milton Kotler, Winning Global Markets: How Businesses Invest and Prosper in the World’s High Growth Cities, Wiley 2015. Voted #3 of the 20 top marketing books in 2015.

I will be happy to tell others about your GMMSO.

Best regards,

Philip Kotler

Professor Emeritus of Marketing

Cellogg School of Management at Northwester University

Philip Kotler

Professor of Marketing, Kellogg School of Business at Northwestern University

Northwestern University

"I have been using GMPSO platform in my IB course for a few years.  With its academically rigorous and fully online learning design, GMPSO helped students in understanding best market and entry mode choices. It supports and allows professors to embrace new instructional approaches over a  traditional IB classroom-based teaching".

Suresh George

Associate Professor and Curriculum Lead for International Business, Coventry University, UK

Coventry University